I was prepared to happily ignore Apple’s new iPhone, but waking up this morning I was assaulted by the voice of CBC’s Metro Morning host, Andy Barrie, on the subject of Apple’s latest gadget. Barrie and his guest, technology analyst Jesse Hirsh gushed endlessly over both Apple and the iPhone. Even for Barrie, who never misses an opportunity to praise his collection Mac toys, this morning’s segment was bloody awful. Have a listen, but it’ll make your teeth hurt. To be fair, Hirsh subsequently blogged a more balanced assessment of the iPhone. Therein, he points out they will actually cost about $4000 after Rogers and the rest collect their monthly fees for two or three years. In other words, cellular providers may profit more from this innovation than Apple will.
No doubt Apple’s new toy will quickly find its way into the meaty hands of every CEO in North America (Andy Barrie will probably snag one also). But many others will balk at the cost — both the monthly service fees and the cost of breaking an existing contract in order to share in Apple’s chic. On the otherhand, the iPhone may spark more innovation from Nokia and Motorola and may even force cell providers to slash bandwidth costs over time. If the planet survives another five years, the cellular phone landscape will look much different than it does today. If it comes about, Apple can certainly take some credit.
But for the moment, Cisco is suing Apple for trademark infringement. That may slow things down a little, but most likely Apple will prevail on this one. Someone on Slashdot suggested Apple rename it the iConn. In response, I suggested any of following: iSpend, iJob, iSue, iHype, iTod, iSore, iBore, iScream. I don’t think it will ever become the i Formerly Known as Phone, however. And if you consider yourself a "Mac person", it will always be an iPhone.
For the record — I don’t own a Mac or an iPod and will probably never own an iPhone. But the device is impressive. A boatload of elegant software embedded in a slick piece of hardware. But I don’t need it, can’t afford it and would probably break or lose it if I had one. It won’t cure cancer or diabetes or stop global warming, but that iPhone thingy is still a thing of beauty. And it has a nice ring to it as well.